Authentic Marketing: A New Approach to Attracting Perfect Customers

"Authenticity is one of the 10 ideas that are changing the world today."
~ John CloudTime Magazine

"The marketing campaign that you are launching is not to attract the millions to your product, because they have already been attracted by your asking. The marketing is to attract YOU there."
~Esther Hicks
Abraham-Hicks Workshops

"If who you seek (your perfect customers) are seeking you, how will they know you when they find you? They'll know you when you're authentic and coming from the heart in your marketing."
~ Julia D. Stege, MFA
@magicalmarketer

Are these the kinds of words that come to mind when you think about marketing? Well, I'm creating a new paradigm for marketing that is authentic and comes from the heart. I believe that sharing your passion authentically is the best way to attract perfect customers.

The Law of Attraction states that those with a similar energy are attracted to each other. How we are being, as well as how we are marketing, determines whether or not our perfect customers will be drawn to us, and whether they will recognize us when they do find us! There are people out there who are seeking you, your products and services as well as your personality, your approach, your mission.

When I consciously realize my perfect customers are seeking me now, my marketing takes on a different color. I realize that when my perfect customers find me (or my website, my post cards, my fliers, etc) they will only know me as who they are seeking if I am authentic and come from the heart in my marketing. If I am engaging in competitive marketing strategies or hype of any kind, my most perfect customers will pass right by me. But when I share my true self in my marketing, my perfect customers breathe a sigh of relief. They call me and say, “I know you’re the one I want to work with.”

I have studied closely with Jan Stringer who had created a Strategic Attraction PlanTM to help corporate salespeople and avant-garde entrepreneurs to attract their perfect customers.

The key question she was asking them to answer was, "What makes you and your perfect customers tick?"

The question, "what makes you tick?" seemed innocent enough at first, but I discovered its depth as I began to answer it. The idea is that if 'birds of a feather flock together,' then the clearer we are about what makes us tick, the more we attract people of like mind and heart, and the richer our relationships become. I also discovered that when we relate our true life's calling to our offerings, we see our businesses in a new light. Often this process opens a floodgate of rich emotion and resonates to our core.

Even when we have seemingly divergent interests and expressions (ie graphic designer, revolutionary journalist, public speaker, wild herb enthusiast, magical marketer...) defining our "Tick" helps us to see how they are all related.

My passion for beautiful and authentic self expression that inspires transformation has defined all my disparate activities and journeys. And it is that which draws my perfect customers to me.

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