Attraction Marketing for Conscious Entrepreneurs

You may have heard about the Law of Attraction (LOA) on Oprah, or the movie The Secret, or you may have read books or attended workshops by Abraham-Hicks. Millions of people are talking about this ancient knowledge that has gained sudden global popularity. The law is that we attract everything that is in our lives, whether consciously or unconsciously. The idea behind the wide-spread conversation is how to consciously attract what we desire and create the life of our dreams.

STEP 1: Create Your Authentic Marketing Pieces

The Sufi poet Rumi said, "What you seek is seeking you." In my case, I am seeking perfect customers, and they are seeking me. This makes me excited to think about. I love to imagine those folks who are looking for exactly what I have to offer, to think about what qualities they have, their personality, how excited they'll be to find me, how much fun we'll have working together. Of course they must find me first. That's where marketing comes in.

The first question is ~ What to say in our marketing?

In the old paradigm for marketing we would have invented some hype designed to brainwash or scare someone into buying from us. But our perfect customers will never recognize us if we are surrounded by hype and fakery. If we are to enjoy life, as entrepreneurs we must enjoy every aspect of our business, including our marketing, and that kind of hype runs counter to a fulfilled life.

After all, when you look inside you see that behind all of our business offerings there is a desire to fulfill our life purpose. For some that may be a passion for service, for others it may be a strong creative drive, and yet others may be motivated by freedom for themselves and everyone on the planet. No matter what the soul's calling, I have seen that it is the source for the entrepreneur's most attractive ideas.

Share yourself authentically. Whether you are writing articles for your newsletter or Blog, creating your website copy, or writing an ebook, make sure you're writing from the heart about something you really know and care a lot about. Not only will you be fulfilled in the activity of clarifying your purpose and sharing that with the world in your own personal style, you will begin to attract customers who are already aligned with you and ready to take the actions you desire.

STEP 2: Discover Your Own Magical Keywords

When you are sharing yourself authentically, you will want to use words that reflect your purpose. These can be words that give you the shivers, that you love, that you use often when you are speaking freely. Some of my words are Freedom, Magic, Creativity, Love, Transformation, Wild, Purpose, Attraction, Dreams, Consciousness. What are the words that describe your purpose? Use these words often in your marketing for as they resonate with you, they will also resonate with your perfect customers.

These words may just be the words your perfect customers will use to find you. Use your favorite words as your own Magical Keywords . Use them in your titles, in the content of your articles, in the headlines, and in links and see who is attracted to you.

You will be on a wonderful adventure of attracting like minded souls who are seeking what you have to offer.

STEP 3: Share Your Passion Far and Wide

There are so many fabulous places to market yourself for free these days. There is a splendiferous new world on the Web called Web2.0 ~ a world full of free Blogs, Social Networking Sites like Squidoo, Hubpages, Craigslist, and there are Article Marketing and Bum Marketing sites that will deliver your articles to folks looking for content... the possibilities for sharing in the net go on forever. What makes posting on these sites so effective is that they are considered "Authority Sites" and get high ranking on popular search engines Google and Yahoo. You can post one day and appear on Google in a high ranking (using your magical keywords) in the next.

All of marketing is a gamble. You never know what will catch on and what will be ignored. So taking actions and taking risks is inevitable. With Web2.0, the only thing you are risking is your time.

Time spent sharing your purpose is always time well spent. The perfect customers you will attract are just icing on the cake.